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Product Information
Geocoding is a process by which geographic information
is appended to each record of a location database.
Some of these appended items include:
- Latitude/Longitude coordinates
- Census Block Group
- Census Tract
- County
Attaching these properties to your location data brings
the Power of Geography to your decision making processes.
- Adding latitude/longitude coordinates allows for
your locations to be plotted on a map. You can now
see the
distribution of locations geographically for the
first time. The use of different symbols and colors
allow for
stratification of your location data.
- Adding Block
Group, Census Tract, or County allows you to associate
historical data that you may collect internally
(quantities of product, cost of product, etc),
and any demographic data. Geocoding is also the first
step
in
an important sales/marketing took called Customer
Profiling. With the addition of demographic information,
you can
determine the characteristics of your existing
consumer base and marking saturation and even identify
new
markets.
GBBIS offers three levels
of geocoding, including Zip Centroid, Best Method, and
100% Address-based.
- Zip Centroid, which is the most simple
and inexpensive form, allocates the locations in
the area to the ZIP
Code's geographic center.
- Best Method involves
a series of geocoding steps that start with the precision
of the 100% Address-based
geocoding and gradually lessen in accuracy to
ZIP Centroid depending
on the quality of the addresses.
- Address-based
geocoding is the most advanced method. This process
uses actual street addresses
and guarantees
the most exact distance calculations.
Sample Map Gallery
Click Maps to Zoom
Purchase Information
If you are interested in any of our products, or
would like to learn more about us, please give us
a call toll free at 1-877-GIS-MAPS or
email us at sales@gbbis.com.
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